Southern Cross Lane, 121 Exhibition Street, Melbourne, VIC 3000
03 9650 5151
One thing about working with different clients is that I can get to try different things around different part of CBD. At the moment I am working near the Bourke/Russell end of town which mean I am super close to gym, Chinatown and Joy Cupcakes.
At first when I saw Joy Cupcakes, I wrinkle my nose. Having tried Cupcake Central, Cupcake Family, Cupcake on Pitt, Little Cupcake and the worst of them, The Cupcake Bakery, I must say I am rather disappointed with the lack lustre cupcake offerings in the city. I used to get my cupcakes from Sugadeaux when they stock in the city, alas they don’t stock it anymore and in growing desperation I tried different cupcakes from the abovementioned cupcakes shops and was bitterly disappointed. Most of them are quite dry and by gawd The Cupcake Bakery ones are just yuck.
Anyway I saw Joy Cupcakes, wrinkled my nose but thought I should at least try them before making a judgement. I went in and was greeted by a smiley lady and got on with deciding about what to get. I like it how the emphaised on using natural ingredients and colourings, and not articifical colourings. There are at least 2 gluten free choices and 2 vegan choices each day which is fantastic. I know how hard it is for bakery to make GF and vegan cupcakes tastes good, as my friend Monkylicious is now specialising in GF & Vegan treats at L’Miao Bakery in QLD.
I chose the gluten free Black and White $4, which is a Belgian Choc cake with vanilla bean frosting. I must say it was pretty much love at first sight. Even my colleagues, who I shared the cupcake with, who frowned at the gluten-freeness, widen their eyes after one bite and went Ohhhh this is nice! HA! Gluten free rulez!
How does it compare to Sugadeaux? Sorry I must say Sugadeaux is still my one and only love, and Joy doesn’t make Peanut Butter and Jelly Cupcakes! One day, I just have to throw someone a party and get me some bulk order Sugadeaux cupcakes. That being said Joy Cupcakes is the closest I could get in the city and I am OK with that for now. 7/10